Fast-forward to 2021, as Gerard’s new assignment for Easy Mondays, a comedy campaign for Tax Act, is enjoying the frequent airplay one might expect during tax season. Created via Hawkeye, the spots craftily employ humorous scare tactics (i.e., a man being chased by a real Kodiak bear) to show viewers how to take the fear out of filing their taxes. “I love visual storytelling, and I have a good sense of humor, I suppose,” he said, “but the story dictates the tone.”
By way of example, The Wake, the new short film Gerard wrote, produced, and directed, is a complex drama involving two brothers, murder, an escape, and a gun. Currently in postproduction, “It shows a different side of me,” the filmmaker asserted.
Easy Mondays Founder/EP Asori Soto went further. “Luis has the range, comedy, drama, cars, documentary, even fashion, to tell stories across multiple genres,” he said, rattling off a list of notable spots that run the gamut, beginning with Ponds Power of Gold, an epic set piece that could be taking a page from Bertolucci or Lean. Also in the mix: Trident Sniper (action/suspense), Loto Joy (emotional), Orbitz (wacky), Stride Heirloom (touching and smile-inducing). Interestingly, Gerard wrote Heirloom and co-wrote Sniper.
He has brought his powerful cinematic signature to projects for such agencies as Wieden+Kennedy, BBH, Saatchi & Saatchi, BBDO New York, TBWA Toronto. His clients also include Volkswagen, Bud Light, Ikea, and Axe, to name a few. Gerard has garnered numerous international honors, including Cannes Lions, London International Awards, New York Film Festival, and Clio Awards.
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April 06, 2021 at 08:29PM
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Director Luis Gerard expands relationship with Easy Mondays | shots - Shots
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