Adele’s “Easy on Me” has already been recognized for setting first-day records for Spotify streams and YouTube views. But the question remained: As a spare, balladic single that includes little more than the singer’s massive voice and a piano, would a song this stark be just as much of a blockbuster at radio?
After a week of adds and airplay, the answer is a definitive yes, as “Easy on Me” has broken several records at radio — including becoming the most played song in U.S. radio history during a song’s first week on the air.
It’s also the most-added song in the history of Mediabase, with 451 total stations that report to the service immediately putting it on their playlists.
Getting to that number requires airplay on multiple formats, of course — and Adele got there by setting yet another record. “Easy on Me” became the first song to be the most-added at five different formats in a single week. Those formats are Top 40, AC (adult contemporary), Hot AC, AAA (adult album alternative) and R&B.
In two of those key formats, Top 40 and Hot AC, “Easy on Me” pulled off a perfect launch, being added to every reporting station — a feat that is not wholly unprecedented but extremely rare. At Top 40, the song closed 179 out of 179 stations that report to the Mediabase chart, and at Hot AC, it went a flawless 94 for 94.
Just to gild the lily, there’s one more stat to add to the staggering list. Adele’s song is now the first ever to be certified for earning the No. 1 spin gain across five different formats in a single week (those same five aforementioned formats that had it as most-added for the week).
To break down the spins by format, according to Mediabase as of Thursday night: “Easy on Me” had accumulated 3,290 plays at Top 40 stations, 1,488 at Hot AC outlets, 1,112 at AC, 98 at R&B and 91 at AAA.
(The song also picked up handfuls of plays at a few formats that aren’t normally in the artist’s wheelhouse: 10 at urban, nine at dance, seven at rhythmic and two at alternative.)
Whether the song will keep this pace going remains to be seen, of course, and Adele has some big past numbers to live up to in the long run if she’s competing with herself. Historically, her biggest radio song among Mediabase-tracked stations was 2010’s “Rolling in the Deep,” which over an 11-year period has racked up 89,000 total spins. Running behind that chartbuster, she’s claimed 63,000 spins for “Set Fire to the Rain” (released to radio in 2011), 51,000 for “Hello” (the leadoff single to her previous album, from 2015), 50,000 for “Someone Like You” (2011) and 34,000 for 2015’s “Send My Love (To Your New Lover).”
Interestingly, Adele’s numbers for all of her historic smashes have been far bigger at the AC and Hot AC formats than at Top 40, which has more stations. But it’s clear from the unanimous add count and big airplay numbers for “Easy on Me” among Top 40 stations that the format has gotten over any fear of ballads it might harbor… or at least is willing to make an exception for the artist delivering the most anticipated record of the year.
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October 22, 2021 at 08:49AM
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Adele’s ‘Easy On Me’ Is the Most-Added Song in Radio History, Plus More Record-Breaking Stats - Variety
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