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Adele's 'Easy on Me' Debuts on Billboard Hot 100 From Its First Five Hours of Release - Billboard

Released at 7 p.m. ET Thursday (Oct. 14), "Easy" enters the Hot 100 thanks to its activity from its premiere through midnight that night. The Oct. 23-dated chart's tracking week for radio airplay, streaming and sales in the U.S. covers Oct. 8-14.

"Easy" debuts on the Hot 100 with 3.1 million U.S. streams, 3.1 million airplay audience impressions and 14,800 sold in its first five hours, according to MRC Data, the lattermost figure also good for a No. 4 opening on the Digital Song Sales chart.

The song is primed to challenge for the summit of the Oct. 30-dated Hot 100, following its first full tracking week, covering Oct. 15-21. The Oct. 23-dated Hot 100, and all charts, will update Tuesday (Oct. 19) on Billboard.com. Highlights of the Oct. 30-dated Hot 100 are due to post Oct. 25, with all charts updating the following day (Oct. 26).

"Easy" is Adele's 14th Hot 100 entry, and first since April 2017. She boasts four No. 1s on the chart: "Rolling in the Deep" (for seven weeks beginning in May 2011); "Someone Like You" (five, beginning September 2011); "Set Fire to the Rain" (two, February 2017); and "Hello" (10, beginning November 2015).

"Easy" is the lead single from 30, the U.K. singer-songwriter's fourth studio album, and first in six years, due Nov. 19. It follows 25, which houses "Hello" and topped the Billboard 200 for 10 weeks beginning in December 2015. 21, which includes her first three Hot 100 No. 1s, led the Billboard 200 for 24 weeks starting in March 2011 and reigns as the top title in the chart's entire history. Her debut LP, 19, entered the Billboard 200 in June 2008 and reached a No. 4 high in March 2012.

"Easy" concurrently makes a record-setting radio-chart start, rocketing in at No. 6 on the Adult Contemporary survey. It marks the first top 10 entrance for a non-holiday song since the chart adopted MRC Data information in 1993.

The track also debuts at No. 14 on Adult Pop Airplay, No. 21 on Pop Airplay and No. 33 on Adult Alternative Airplay, with pop and adult pop stations in multiple chains having played it hourly Oct. 14 and 15.

The four charts measure songs' plays on respective panels of adult contemporary, adult pop, mainstream pop and adult alternative radio stations in the U.S., with the Oct. 23 tallies reflecting airplay covering Oct. 11-17. "Easy," thus, debuts on the rankings from airplay over its first three full days, plus its first five hours of availability.

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Adele's 'Easy on Me' Debuts on Billboard Hot 100 From Its First Five Hours of Release - Billboard
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